Features
Everything between a customer searching and a customer paying
One audit looks at seven areas of your business's online presence. Here is what each one covers.
Website Performance
Fast, mobile-friendly and trustworthy.
- Google's mobile speed test and how long your main content takes to appear
- Secure connection (HTTPS)
- Mobile-friendly setup
- Server response time
- Broken links on your homepage
Search Visibility
Can nearby customers actually find you?
- Whether your page title and main heading name your service and city
- Your Google Business Profile: found, complete, and matching your website
- Where you rank on Google for your category in your city
- Whether search engines are allowed to list your site
- Structured business details and sitemap
Lead Generation
Are you capturing the demand you already have?
- Phone number visible and tap-to-call
- A contact form or contact page
- A clear call to action
- An email address for people who prefer it
Conversion Systems
Do visitors become customers?
- Online booking or scheduling
- Reviews, testimonials and credentials on the page
- Analytics, so you can see what works
- Chat or text for quick questions
Customer Growth
Reviews, referrals and repeat business.
- Your Google rating
- Your review count against the top local competitors
- Links to your review profiles
- A way to stay in touch with past customers
Automation
Systems that follow up so you don't have to.
- A CRM or email system connected to your site
- Self-service scheduling
- Responses to visitors outside business hours
AI Readiness
Can AI assistants understand and recommend you?
- Structured data AI assistants can read
- Whether AI crawlers are allowed to read your site
- Question-and-answer content
- Enough plain-language description of your services
Want to see the result? View a full sample report.
Turn findings into progress
Growth roadmap
Every finding becomes a row in a plan, with how many points it is worth, how much effort it takes, and a status you can update.
Competitor analysis
See your scores beside the businesses Google ranks highest for your category in your city.
Score history
Re-audit after making changes, or on a schedule, and watch your growth score move.
Shareable reports
Send a report by link, or print it as a PDF.
For agencies and consultants
Included in the Professional and Agency plans. Compare plans.
Clients
Keep the businesses you look after in one list, with each one's score and change since the last audit.
Batch audits and leads
Audit up to 100 businesses at once, then see them ranked by how much there is to fix.
White-label reports
Put your own name, logo and contact details on reports, and email them to clients.
Team and integrations
Invite colleagues with roles, and send completed audits to your CRM with a webhook.